Customized Sales Training by Rock Duffy Consulting

Customized Sales Training

“Nothing Happens until a Sale is Made!”.

How very true! Whether it is goods, services or an idea beginning on a restaurant napkin, someone needs to communicate and present effectively enough for someone else to buy.

Statistically, we know that more than 90% of all sales training material is purchased by less than 10% of those in sales. Less than 50% of those are actually read!

That sounds (and feels) about right to me. Far too often, sales is an area where anyone who can fog a mirror with a smile on their face can declare themselves in sales … and get hired. Think back … It’s a bit like dating, how many past relationships that looked good on the surface turned out to be disappointing and nothing like you expected?

Your Business is in the Hands of Your Sales Personnel. Can you afford the risk of rolling the dice on what may only LOOK like a good hire?

The was developed and validated by proven sales professionals to answer the following questions …

What is your experience? How often are you favorably impressed by sales and customer service people? My experience is that far too many sales people are unqualified for their role. Often they demonstrate a poor attitude. They miss or squander profit opportunities for themselves and their employer. A precious few are those top 5%ers who are a genuine pleasure. These are the people that get and keep our business, earn our positive recommendations to others and make money for their employers and themselves!

What is your experience? How often are you favorably impressed by sales and customer service people? My experience is that most range from well meaning novices to arrogant types who should be fired for incompetence or bad attitude. A precious few are those top 5%ers who are a genuine pleasure. Those are the people that get, and keep our business. They also earn our positive recommendations to others.

A sincere question: Where on the spectrum are the people YOU depend upon to generate and sustain your business? What kind of comments are your people generating on your behalf?

Are you sure? Unless you are responsible for 100% of sales and you too are a 5%er, you are steadily losing business you that you could have.

There are many important differences in sales positions, products and services.
Without an accurate benchmark, how can you expect to successfully identify the key person(s) who bring the critical talents and skills to that specific sales position? Research shows that a strong brand can carry an average or even weak sales force. It takes a long time and a lot of money to build a successful brand. However, it is not a guarantee of success.

If you already have it, strong brand recognition usually gets your sales people in the door. It implies quality, dependability and may give them an initial edge. However, does it assure you of high performance? Absolutely not! It may even foster complacency…or worse. Top level performance requires the right talents and skills for the job. In the end, odd strongly favor talent.

What if you had a strong brand and a strong sales force?

If you want an exciting, one or two hour seminar that will make everyone think they can lick the world, I’m probably not your guy. I did that 20 years ago when I too thought that inspiration might actually work. And it did help … but only for a short time.

On the other hand, if you want to take your sales team to an entirely new level. I can provide the knowledge keys to help make that happen. All it takes is commitment on your part and that of your sales staff.

However, if someone has little or no applicable talent, can you really afford to have them on your team? Would you want your favorite sports team to keep a poor player and damage or destroy the chances of a winning season? Isn’t the talent and successful performance of your sales team much more important to the future of your business and life? Contact us today!

In the end, you, your business and your employees will ALL profit, grow and move a lot of stress off your back and onto your competitors. Success in sales is not an accident. It happens on purpose, by design. The rewards for getting it right are large! So is the price of failure.

A lifetime in self employed sales, consulting and training provides me a broad, unique, real world perspective on selling that genuinely benefits my clients.
Just give me a call and we will schedule a time to discuss your specific situation.

Rocklin Duffy