J. Rocklin Duffy 
CPBA CPVA CPTA CPDA
Founder & CEO – Scottsdale, Arizona
Entrepreneur, Business Consultant, Trainer, Speaker and Personal Coach for nearly thirty years, Rocklin Duffy is “Dedicated to Identifying and Developing Human Potential”. His life and business experiences run wide and deep, ranging from a broad spectrum of small and medium businesses to Fortune 500 and 100 companies. Clients include IBM, Mary Kay, MCI, Stauffer Seed Co, Teleconnect, Xerox, & Young and Rubicam.
He has served as President/CEO, Executive VP and National VP of Sales in a variety of industries including: Commercial Design, Sales & Marketing and Telecommunications.
Early in his career, Rock facilitated programs for his most respected colleagues and clients:
“The Universal language… DISC” – Bill Bonnstetter, Target Training International
“The Psychology of Winning” by Dr. Dennis Waitley
“Achieving Your Potential” by Louis Tice & The Pacific Institute
“Professional Selling Skills” – IBM
“Xcellence Learning Systems” – Xerox
“Psycho-Cybernetics – Affirmation and Visualization” – Dr. Maxwell Maltz
He has presented hundreds of business and personal development seminars including:
● Reading people ● Team Building ● Participative Management ● Developing a Corporate Identity ● Four Dimensional Analysis ● Prospecting ● The Professional Selling Skills Series ● The Psychology of Selling ● Stress Management ● The Power of a Proper Introduction and How to Give One ● Building Curiosity into Action … The Five Step Bridge to Sales Success ● Consultative Relationship Selling ● The Transformational Power of Psycho Cybernetics ● Increasing Communication through Understanding Behaviors & Understanding Values
Rock places core emphasis on “diagnosis before prescription”, for both business and individuals to realize their true potential. For a business to maximize its potential his recommended foundational principal is this
- Identify and hire only pre-tested, pre-screened, job-matched candidates for the job they are expected to perform …
at EVERY level.
Skills are transferable from one person to another … Talent is NOT!
This foundation for growth is best established through a fully integrated system of Job Benchmarking, Talent Assessment, Hiring and Selection. As this foundation is built and/or strengthened, the process of executive development and strategic succession planning is then more efficient and successful. This results in the building of great organizations, large and small! IE: pre-eminence in your business, industry, or geographical market area.
Mr. Duffy’s undergraduate, graduate and post graduate work was done at the University of Iowa and Drake University. He holds many Certifications, including Certified Professional Behavioral Analyst, Values Analyst, TriMetrix™ Analyst and Soft Skills DNA Analyst.
In 1989 Rock founded Duffy Golf, Inc. producing the widely acknowledged “Most realistic, game improving indoor putting greens on the planet ” www.DreamGreen.com
His wife, Lisa Duffy, former fashion designer / manufacturer and owner of “Lisa Clark Designs” is now President and CEO.
Rock and Lisa have many shared interests, including travel, hiking, reading, art, photography, the movies, organic foods based farmers markets, national nutritional education, green sustainable living, renewable energy development, environmental/wildlife preservation and natural resources conservation. They also enjoy excellent food, earthy wines, raw cheeses with character and very dark chocolate … most of it in the company of their Maltese dog ‘Casper’ and a few close friends. They have two sons and two young grandchildren.
Contact Rock:
Office: 480-483-2888
Fax: 480-751-1293
Play to win… Call today for critical “People Solutions”
for you and your organization!
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